E+E Fitness

branding, collateral, signage, interior/exterior super-graphics & website

A specialized, high-end training gym on Austin’s eastside. Collaborator: Chioco Design

Logo Design

For this startup fitness center, Zócalo developed a modern, minimalist, and iconic logo that subtly references barbell weights. We distilled the original name of “Elevate and Evolve Fitness” to E+E Fitness, and the original name became more of a tagline or secondary logo to be used in a variety settings.


Zócalo designed and oversaw the production and installation of large-scale graphics in key areas of the gym’s interior and exterior. We also designed branded gym equipment, merchandise, and way finding signage.