El Chilito street sign
Detail of El Chilito menu board
El Chilito business card
El Chilito Tacos y Cafe
El Chilito is a walk-up taco joint on Austin's east side that has been wildly popular since it opened in 2004. Before opening El Chilito, the owner asked Zócalo to create a fresh, vibrant visual identity that would help define the character of the restaurant he wanted to create. The idea was for El Chilito to be the offspring of its popular parent restaurant, El Chile, whose visual identity Zócalo had developed previously. Everything from the hand-drawn logo to the vibrant color scheme and gritty textures (not to mention the delicious food) has helped give El Chilito the irresistible, casual, approachable vibe it's known for. Viva El Chilito!