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McCombs 2003-2004 Viewbook
The 52-page McCombs 2003-2004 MBA Viewbook needed to be both an informational piece about the McCombs School of Business and a calling card touting the energy, initiative, leadership, and ongoing success of a first-rate business school in the fast-growing, entrepreneurial city of Austin, Texas. It had to speak to the target audience—prospective graduate business students—in a visual language that would engage and excite them, and with which they felt comfortable.
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